Up Teaser Trailer

Up perhaps serves as an excellent starting point as to what a teaser trialier should include. First before running into the action of the film, the production companies are annouced being PIXAR and Walt Disney. Even from the these production comapany the audience understand that the trailer most likely will be aimed towards children as the past films produced by these companies such as Monsters Inc. (PIXAR) and Finding Nemo (PIXAR & Walt Disney). Both of which were huge successes.
The vivid colours used on the screen allow the younger audeinces to be attracted into the trailer. Ballons also connotate a chilidish aspect. The audeince also realises that the trailer and most likely the fillm is animated and so much of reality is substituted for the fanciful imagination. As the simple action of the house floating upwards through the sky and revealing the main character the audience understand the gist of the film without revealing any of the plotline, making the audeince want to know more.
Also the audio on the trailer is very simple, with no non-diegetic music. The only sound is of the ballons bouncing off of eachother and Mr Fredrickson (the main character) with a simple phrase of "Afternoon" exagerates the normality of the sitiaution, which appears comical not only to the younger audeince but prehaps the older audience, making parents also want to go and see the film.
After the comical event has happened leaving the audience wanting more the more specific details fade in from behind a cloud, revealing the title 'Up' with the production companies above it. Following this there is a fade to the release date at the cinema and also the revelation that the film will be shown in 3D showing its unique selling point, making higher quality picture and a more immersive experience for the audience.
All of this happens within the space of just over a minute keeping to the conventional time of a teaser trailer.

I feel that this trailer is a great success showing all the necessary elements to attract the right audience without giving to much of the plot away and I feel that my group can bennfit from taking some of the elements into our own teaser trialier and hopefully add our own twist to whatever genre and film we decide to create.