Super 8 Teaser Trailer

Here I have decided that it would be appropriate to look at many other genres and types of teaser trailers to allow my group and myself to gain a wider knowledge of the variety of teaser trailers and how they can be shown to the audience in a way to evoke different responses.



Here I have posted the teaser trailer 'Super 8' introduced with very little information not only from the marketing campaign but the teaser trailer itself.

The trailer begins with the logo of 'Paramount' however the entire screen has been darkened and so hints to the audience already the genre of the film, before showing any of the film. Hinting the darker more sinister the target audience are hinted, ranging for older teenagers- to the more 40-50 year old audience.

Plunging the audience into darkness of the night the audience are left feeling disorientated and curious as the the setting of the scene immediately asking questions to themselves. By showing only small glimpses of film, puts the audience into the question of what is the trailer about and what is going on? The film is broken up by sudden blackouts with minor parts off information displayed in a military fashion, suggesting the footage that the audience are seeing is classified.

The audience are also plunged into action, showing the mix of genres that the film is encompassing. With the train exploding, resulting in a secret almost monster type creature denting the turned up carriage. The audience can also interpret from the narrative shown that there is some sort of monster involved from the quote 'It arrives.' which almost becomes the catch phrase for the film. The titles also show the directors Steven Spielberg and J.J Abrams. BY doing this more hype is created about the films and audiences begin to have high expectations of the films as such big names are mentioned in the trailer.

Overall I feel the trailer is very effective and uses great parts of the film without revealing the plot line, stars involved or characters or even what the audience is supposed to be afraid of. The only thing that i would comment on is that the length of teaser trailer is over 1:30 mins and so this is pushing on the cliches of teaser trailers.