We first decided whether to ask if a teaser trailer could influence the audience into going to see a horror film. Looking at our graph the immediate response would be yes. I think this is due to the intense mood set that forces audiences attention and engages them in the story lines. Lots of montages and information allows the audience to respond in a curious way making them want to know more about the film and therefore go and research it or at least create awareness of the film itself.
We then asked our participants about where they heard about the teaser trailers. The most popular response is the cinema which is choice that I felt this would be the most common point and that if we were to advertise our own teaser trailer then this would be the place to go. the other option was the Internet and around 1/3 said they would be exposed to teaser trailers.
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