Within our media class today we analysed the new Cowboys Vs. Aliens trailer, an ultra postmodern, hybrid movie.
Genre: The genre within this trailer is somewhere between the cowboy westerns and then introduced half way through the trailer a sci-fi twist, making this film of a hybrid genre.
Narrative: little is know about the narrative of the trailer, only that Daniel Craig has been previously abducted by aliens and has the ability to bring down some the rampant aliens that are threatening their small western town.
USP: The unique Selling Point of the trailer has to be the never before seen genre and the stars involved from Daniel Craig (James Bond) to Harrison Ford (Indiana Jones).
Target Audience: The film is aimed at the male audience with the violent scenes and damsels in distress, really pulling at the action adventure elements within it.
Music: There is very subtle and eerie non-diegetic music playing quietly in the background throughout the entire trailer until the action actually starts to happen. The music creates the uneasy tension in the audience and is slightly clinical giving the sci-fi impression.
Shot types/Camera angels: The main shot types that we see in the trailer are lots of long shots and mid shots introducing the character and scenes in which the action takes place. This gives the audience the impression of magnitude and grander. Low camera angles also give the impression of the characters vulnerability.
Pace: To begin with the trailer is slow, then suddenly when the first alien shot is introduced the pace quickens and stays fast throughout the rest of the trailer. making the audience excited and intrigued.
Dialogue: The dialogue acts as the narration for the trailer and introduces the time era the characters and the relationship between the characters.
Voice over: There is no voice over only dialogue.
Special effects: There are alot of explosions, beams and spaceships striking the western town. not to mention the abduction strobes. There are fast paced flashing of on/off editing that gives a sense of disorientation and lack of control from the people within the film.
Credits and inter titles: These only come in towards the end showing only vital peices of information like the release date, title and the Director (Steven Spielberg).
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