Here I have started to analyse some of the films from the horror genres that we had brain stormed earlier. This is the new and upcoming film 'Paranormal Activity 2' the success of the first indicates that the sequel is going to be just as successful.
Genre: This teaser trailer is clearly of the horror theme. The audience know this by the dark colours used the constant braking of the scenes and white noise not to mention we are confronted by the footage of an actual audience in the cinema that have watched the first prequel 'Paranormal Activity' the audiences expression from the first film and the second is said to be even more scary.
Narrative: Little is known about the plot line of the upcoming film as no direct scene is given. The audience instead have to use their knowledge of the previous film and also the small pieces of footage given to them in the trailer. All the audience can establish from the trailer is the woman perhaps the main character is possessed and is a threat to the people in the house.
Unique Selling Point (USP): I think that the USP of this film will be the way in which it is filmed. The shots are taken in a 'security camera' type way revealing the date and time of the events that are taking place. This creates a whole new atmosphere for the audience making them feel that this is all the more real and it could happen to them.
Target Audience: Again the trailer helps the audience decide who the target audience is not only the clear definition of the horror genre suggests teenager/early 20's target audience. But the trailer also shows the target audeince in the cinema watching the prequal film, again showing teenagers and early aged people with the occasional elder audience memeber.
Music: There is no music throughout the entire trailer all the sound that the audince is given are the digetic sounds of the camera switching from scene to scene. By doing so the audience are put into the scene and there is no escapism for the audince, creating a more immersive experience.
Shot types/camera angles: Again the shot types are kept very simple in which we assume throughout the entire film. This is shown is a array of high angle shots, low angle and mid shots. This keeps in sinc with the 'security/documentary' type of filming, leading the audience to feel the film is more realistic than it is, they then become more emotionally involved and find themselves more immersed in the film.
Pace: The pace is a mixture of fast paced editing and slow blurring inter titles which give the impression of panic and unease. This creates more tension within the audience's atmosphere and they in turn wish to know what is going to happen next.
Dialogue/Voice over: Very similar to the music. Interestingly there is little to no dialogue within the trailer the only information that we get to know are from the inter titles, which makes it crucial for the audience to stay engaged and keep watching. The trailer seems to be focusing on the 'less is more' approach.
Special effects: There are very little special effects within the teaser trailer. The extent of which is a man flying towards the camera. I think this trailer is a good one for my group to focus on as it manages to produce fear in the audience without really doing anything dramatic. I believe that if we too want to do a horror this may be a very bold and good option for us to think about.
Credits and intertitle: The intertitles are the glue that holds the this trailer together, as they manage to speak to the audience give background information and also continue the flow from one scene to the next. However they only reveal what is necessary to know such as the title of the film, release date, previous background of the prequel and how this fits into the audience's relationship with the film.
I think that the 'Paranormal Activity 2' trailer really does show how grasping and exhilarating a teaser trailer can be using simple shots and timing effects. I really think that my group will look at this further as we develop the stages of which we are in to progressing to make our own teaser trailer.
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